Talking Brand...

Today I had the pleasure of meeting and speaking with a pretty smart bunch here in Dallas.  The New Media Training Institute asked me to speak at a local event and discuss how companies are using Social Media and engaging customers through the seemingly limitless channels.  One of the items that I was asked to really dig into was how teams can make the most of their time and avoid the Social Media Time Suck we're all afraid of.

My approach? I created ~15 high to mid-level slides and took an un-conference approach to presenting with a focus on Twitter and Facebook.  My instict was that this audience would be savvy enough to appreciate an avoidance of basic "how-to" items and the freedom to chime in and share both successes and failures along the way - as opposed to my dictating opinion and reciting a presentation.  Was I right?  Yeah - I was dead on.

The dialogue was good and the information was great.  What follows is simply the ppt deck that I used to spark the conversation with this sharp group of activists. (normally I don't post presentations that I've done on behalf of my employer but this deck will be available publicly on the event website soon anyhow.)