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brand-presentationToday I had the pleasure of meeting and speaking with a pretty smart bunch here in Dallas.  The New Media Training Institute asked me to speak at a local event and discuss how companies are using Social Media and engaging customers through the seemingly limitless channels.  One of the items that I was asked to really dig into was how teams can make the most of their time and avoid the Social Media Time Suck we're all afraid of.

My approach? I created ~15 high to mid-level slides and took an un-conference approach to presenting with a focus on Twitter and Facebook.  My instict was that this audience would be savvy enough to appreciate an avoidance of basic "how-to" items and the freedom to chime in and share both successes and failures along the way - as opposed to my dictating opinion and reciting a presentation.  Was I right?  Yeah - I was dead on.

The dialogue was good and the information was great.  What follows is simply the ppt deck that I used to spark the conversation with this sharp group of activists. (normally I don't post presentations that I've done on behalf of my employer but this deck will be available publicly on the event website soon anyhow.)

Comments  

Posted On
Feb 04, 2010
Posted By
Jed Sims
0 RE: Talking Brand...
I'm really sorry I missed it Chris. I heard this was terrific and the conversation was great. You are a real social media treasure. Hope AT&T knows what they have in you. Thank you for sharing the presentation.
Posted On
Feb 04, 2010
Posted By
Molly DeMaagd
0 RE: RE: Talking Brand...
Great presentation Chris! I'm glad it went well!
Posted On
Feb 04, 2010
Posted By
Cindy M
0 RE: Talking Brand...
What a great cause! When will you have videos of you actually presenting? The slideshows are great but just not the same.
See you in San Diego in March?
Posted On
Feb 08, 2010
Posted By
Carrie Roberts
0 CEO
Great presentation!!! Sometimes it is a challenge to know what level the audience is at with their skills. I love the pace of your ppt. I am offering free webinars for folks working with nonprofits and social good causes. Might have to make mine sweet and zingy, just like this one!!
.../free-training-resources-for-nonprofits.html

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