No matter what you call them or how you manage them, it’s now a simple matter of installing this nifty little +Google Chrome plugin to map the people in your circles within G+. It’s a quick and easy install, that presents itself as a link on the left side of your profile, just at the bottom of your Streams.
So as I take a look at the geography covered by people within my #Recruiters and Recruiting Vendors circles (shown here,) I’m presented with markers on an actual Google map. This means that I can zoom down to even the street level for people who have set their permissions to show where they’re from.
It’s just another reason to realize the importance of managing your circles in a way that helps you to refine how, and to whom, you communicate. This is a powerful tool to add more sorting/filtering to the way you communicate and making sure your conversation starters are relevant to your audience.
An example of this might be the recruiter that has a list of Marketing (or Sales or IT or Finance) leads with whom they share news related to what their company or clients are doing within the Marketing industry. With a sub-circle of “Marketing Southwest Region,” the recruiter can send the announcement of a new Marketing job in Dallas to local talent vs. everyone within his circle of Marketing professionals. The result here is an ideally a reduction of noise to candidates because the message is more relevant than a larger broadcast might otherwise be to people nowhere near the Dallas market.
It’s not fool-proof, but it’s another solid addition to the G+ toolbox that recruiters shouldn’t ignore. Grab it here: http://goo.gl/D2ra2
