"Listening, not imitation, may be the sincerest form of flattery." - Joyce Brothers
This quote (I love quotes) came to mind when I started writing this article. And while not I'm not a big Joyce Brothers fan per se, I think there's more truth here than not. After all, none of us really likes being copied - but we love when someone shuts the heck up and lets us talk, right?
So why wouldn't our approach to social media (even for recruitment!) be the same - at least at its base? Why wouldn't we start by ensuring that every single soul we pull in to talk about social engagement or ambassadorships understand the importance of listening to our industry or "customers" and how it should be a priority over broadcasting to them? I think this is important - and sometimes gets missed in the rush (or pressure) to get on board and ride the social media wave. Besides - we'll have a much better feel for who is talking about us and their perception of our [employment] brand if we'll listen and monitor what's being said already.



I've been busy lately. As a result, the paying gig (workin' for the man) takes top priority. But that doesn't mean that I still don't get to do some cool things from time to time. Recently in fact, I was asked to present on a 






