AT&T Multi-Cultural Print Ads

Straight from a quick find tonight - thought it was most definately worth sharing - since my passions include diversity and brand.

Posted by Dusan on Wednesday, April 30th, 2008 at 6:42 pm f/IntoMobile
AT&T has created a multi-cultural print campaign, featuring painted hands that represent cultural and historic traits of Egypt, China and Japan. We're not sure what's exactly the idea behind the ads — except maybe to prove AT&T is all about diversity — but we love the way they look, nevertheless. BBDO is behind the eye-catching campaign and I guess we should ask them what's the point… Anyway, few more images follow after the jump. Enjoy!